If all you’re doing is publishing a calendar of events on your ministry’s profiles, you’re going to miss the people you want to reach.
They come to connect. And be challenged or inspired. They want to engage to learn. They want to laugh. So, unless they’ve already showed up and discovered that they will connect, be challenged and inspired, or learn and laugh, they won’t really hear you. The less they hear you in social media, the more of a desert your profile becomes.